TAMAGOTCHI IS BACK!
GET READY TO HATCH, FEED AND CLEAN-UP. TAMAGOTCHI IS BACK!
Bandai America Celebrates The 20th Anniversary of The O.G.
Tamagotchi with U.S. launch this Fall
Limited Quantities will be Available; Fans Can Pre-Order Starting Today!
El Segundo, CA – Oct. 10, 2017 – ’90s kids hoping to relive their childhood can now do so in full glory with the return of everyone’s favorite digital pet, Tamagotchi®!
This year marks the 20th Anniversary of Tamagotchi in the United States and to memorialize the occasion, Bandai America is releasing a smaller version of the device in limited quantities on November 5, 2017. Totally Awesome!
Awakening and evoking nostalgic feelings from the mid-to-late ’90s, this smaller Tamagotchi device features the familiar egg shape, pixelated LCD charm, and, of course, the recurrent need for tender-loving-care that endeared fans in 1997 when it was first released! Like the original Tamagotchi device, the mini Tamagotchi includes six different shell designs from the initial Japanese launch and each one includes six characters. To pay homage to fans, the mini Tamagotchi will also feature the iconic packaging design of the original Tamagotchi device. Now, both original fans and new fans can obsess over caring for their Tamagotchi character, and as they do the character will uniquely grow and develop.
“For many Generation X kids, the Tamagotchi device can be considered America’s first and favorite digital pet,” says Tara Badie, marketing director for Bandai America. “The enduring power of Tamagotchi is its clear expression that nurturing and love never goes out of style. It’s such an honor to bring back one of the most beloved toys in a way that captures the magic and joy of a generation while embracing the sensibilities of new generations.”
Bandai America created a wave of excitement and huge demand for Tamagotchi when the device was introduced 20 years ago. Since its initial debut, the company has sold more than 82 million units worldwide.
In celebration of its upcoming launch, all generations that want the chance to feed, play and clean up after their virtual pets can pre-order their Tamagotchi device starting today at various North American retailers. The mini Tamagotchi devices are sold individually with a suggested retail price of $14.99.
About Bandai America
Bandai builds on dreams, adds to the fun, and strives to inspire kids of all ages around the world, every day! A leader in developing engaging, quality toys that capture children’s imaginative spirit and provide endless “Fun For The Future,” Bandai America Incorporated is the manufacturer and master toy licensee of some of the most popular brands in children’s toys and interactive entertainment today. The Bandai America brand family includes Power Rangers®, Dragon Ball®, Miraculous™ and Zak Storm™, among other boys, girls, preschool and hobby product lines. Bandai America Incorporated is a subsidiary of BANDAI NAMCO Holdings Inc., an entity that resulted from the integration of Namco Ltd. and Bandai Co. Ltd. of Japan. Global interests encompass three strategic business units: Toys and Hobby, Video Games and Online Entertainment and Film and Music. The company is headquartered in El Segundo, California. Find out more about our expertise in connecting with kids in fun and fresh ways at www.Bandai.com.
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